Creative Mango online apps

Posted on 5 junio, 2012



Mango did it again:  differentiation from the typical fashion business web content (lookbook, catalog, and magazines/blogs appearance), they innovate by two apps which make their Facebook profile content much more interesting.

The style Finder” is a test in Facebook that offers a personalized outfit according to your answers on certain questions.

Before that, you also allow Mango to access certain information on your Facebook profile like your age, country, … I suppose they will use all this data to cluster their users. Such a funny, easy and cheap way to do a market research!

The second innovation is located in their web section “Click and Shop”, a video which shows their clothes on models, providing a more realistic 360° view of the product. At any moment during this presentation you can click on the product, which stops the video and directly jumps to the online shop

Ver la entrada original 22 palabras más

Posted in: Social Media