Mango did it again: differentiation from the typical fashion business web content (lookbook, catalog, and magazines/blogs appearance), they innovate by two apps which make their Facebook profile content much more interesting.
“The style Finder” is a test in Facebook that offers a personalized outfit according to your answers on certain questions.
Before that, you also allow Mango to access certain information on your Facebook profile like your age, country, … I suppose they will use all this data to cluster their users. Such a funny, easy and cheap way to do a market research!
The second innovation is located in their web section “Click and Shop”, a video which shows their clothes on models, providing a more realistic 360° view of the product. At any moment during this presentation you can click on the product, which stops the video and directly jumps to the online shop
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