iOS, Android, HTML5? How to pick a tablet platform for your app

Posted on 28 mayo, 2012

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Advertising & Social Media Advisor. HR Communications.

VentureBeat | http://bit.ly/JO1rGt

You’re building a tablet app, and you need to make decisions on what platforms to support. Here’s how to pick the tablet platform that’s right for you … and will result in the most sales of your app.

The choices are well-known:

  • iOS
    The acknowledged market leader for scale and monetization
  • Android
    The strong contender for second place, but with fragmentation concerns
  • Kindle Fire
    Android under the skin, but walled off by Amazon, with its own app store
  • Windows 8
    The dark horse: an intriguing option, but scale and penetration are open questions
  • BlackBerry
    The dead horse?
  • HTML5
    The one ring to rule them all … but perhaps a little lost in a deep cave in the Misty Mountains

For some people, the choice might be obvious. But sometimes there can be market advantages to targeting a less-obvious platform. Let’s look at the alternatives.

Why you would…

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