forbes.com | http://goo.gl/tSdIV
No longer does ROI stand only for return on investment. Today, ROI also stands for return on impression, which encompasses two primary values — a hard metric and a soft metric. Together, those two values are far more powerful for measuring marketing performance than the single dollar value provided by return on investment metrics.
But the new ROI of marketing goes even further than investments and impressions.
Publicado en: Social Media
Publicado en 7 junio, 2012
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