Originalmente publicado en gabriel catalano:
Written by Jeff Bullas - jeffbullas.com
The chief executives and owners of companies are often asked to participate in conferences or seminars because of their influence and insights into their industry as thought leaders and experts in their field.
In times of crisis a CEO proactively communicating about how they are solving the problem can calm stock markets and be a great public relations strategy to protect market value and brand integrity. Just recently Alan Joyce the CEO of the airline Qantas had to very quickly and proactively communicate with it’s customers and community about the the airlines safety after an engine blast on a Qantas Airbus A380 flight from Singapore nearly turned into a major disaster.